Audience
Meet Your Audience on Tumblr
Get to know the highly engaged community of creators and fans keeping niche subcultures alive.
A Global, Gen Z Audience
60
million
Global Monthly Active Users
12
million
US Monthly Active Users
30
%
Gen Z
12
%
Millennial
We believe in the power of participation, not perfection
Our audience doesn’t just broadcast into the social void — they create their own worlds around their interests through original posts, reblogs, and discussion.
1 GWI USA, Attitudes & Interests, 2024.
2 Tumblr Internal Data, March 2025.
Art
The most creative people online — 60% of Tumblr users identify as creative, higher than any other social platform.1
Gaming
1 in 2 users follow #Gaming during onboarding.2
Music
IYKYK – Music artists come to Tumblr to connect with their most passionate fans, often hiding from the mainstream spotlight through secret artist blogs.
Fashion
The most fan-driven community on Tumblr with over 30M followers.2
Our audience
is truly unique 
Percentages of Tumblr users not found on other platforms.
Comscore Media Metrix, US Cross-visitation Data, March 2025.
30%
37%
40%
41%
43%
57%
63%
65%
78%
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